Dwayne “The Rock” Johnson topped the rich Instagram list, as the celebrity thought she could charge more than anyone for a sponsored post.
The fighter-turned-actor could charge advertisers more than $ 1 million (£ 790,000) per post last year, according to social media marketing firm Hopper HQ.
The Fast and Furious star pulled makeup entrepreneur Kylie Jenner out of first place.
She has 182 million Instagram followers, while he has 187 million.
British company Hopper HQ, which manages social media accounts on behalf of companies and individuals, published its first full Instagram list in 2017.
The ranking and cost per post was arrived at after talking to so-called “influencers” on social media, along with brands and marketing companies, and using publicly available pricing information to estimate how much each account might charge.
However, marketers tend to be secretive about how much they pay, or the posts may be part of a broader deal, as is often the case with A-list celebrities or sports stars, so they are not known. the exact amounts.
Other high-value personalities on his list for 2019 included footballer Cristiano Ronaldo, who was worth $ 889,000 per post, and socialite Kim Kardashian West, who could charge $ 858,000.
Earlier this year, Dwayne “The Rock” Johnson was crowned by Forbes as the highest-paid actor in the world, having earned nearly $ 90 million last year before taxes.
Outside of his film work, the action star has a major business partnership with Under Armor, the American sports brand he signed with in 2016.
It has also been sponsored by tech giant Apple and Norwegian bottled water brand Voss, in which it has a stake.
However, his current list of sponsorship deals on Instagram seems surprisingly short.
Scrolling through her feed, in addition to the selfies of the muscular actor she works with, most recent The Rock posts tout her own brand of tequila, Teremana.
Other than that, her promotional releases are largely for new episodes of The Titans, an NBC television series she stars in, or movies she stars in, like the upcoming DC Comics movie Black Adam.
“Dwayne ‘The Rock’ Johnson has had an incredible year as he continues to dominate Hollywood with blockbusters, including Fast & Furious and the second Jumanji film,” said Mike Bandar, co-founder of Hopper HQ.
“It was particularly interesting to see the rise of the star in Instagram fame this year, as he climbed six places on the list and surpassed reigning champion Kylie Jenner.”